Project Insulin Campaign

Role: Art Direction, Visual Design

Team: Group Project

Deliverables: Logo, Bus Shelter Ad, Instagram Post, YouTube Ad, & Guerrilla Creative

This semester-long integrated campaign for Project Insulin, a nonprofit focused on insulin affordability, focused on crafting a campaign that blended creativity with strong messaging. As part of a team, I led the visual direction and executed the final design assets, working closely with teammates to shape the overall concept and communication strategy.